Flamin’ Hot - Cheat on Hot Cheetos

In this commercial, we teamed up with our creative partner Silver Spoon to revamp Chester Cheetah and place him into a sizzling hot world, as he dared viewers to explore other fiery options in the Flamin’ Hot lineup.From animating Chester’s smooth moves to crafting the fiery backgrounds, our goal was to strike a playful, mischievous vibe. The dynamic visuals and energetic pacing were designed to tempt fans into straying from their usual favorites.